The Corporate Eye
Photography and the Rationalization of American Commercial Culture, 1884-1929
By (author) Elspeth H. Brown
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Corporate Eye by Elspeth H. Brown
Book DescriptionIn the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising, and the use of applied psychology. In this imaginative study, Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing, among others, the work of Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject as well.
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Book DetailsISBN: 9780801889707
(229mm x 152mm x 20mm)
Imprint: Johns Hopkins University Press
Publisher: Johns Hopkins University Press
Publish Date: 18-Mar-2008
Country of Publication: United States
Books By Author Elspeth H. Brown
Cultures of Commerce, Hardback (June 2006)» View all books by Elspeth H. Brown
Aims to contribute to the scholarship occurring at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature.
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Author Biography - Elspeth H. Brown
Elspeth H. Brown is an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.
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