Corporate Identity Design
By (author) Veronica Napoles
Normal Price: $87.75
Your Price: $78.97 AUD, inc. GST
Shipping: $7.95 per order
You Save: $8.77! (10% off normal price)
Plus...earn $3.95 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Corporate Identity Design by Veronica Napoles
Book DescriptionIn a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: recognizing the need for corporate identity adjustment selecting a basic symbol category from which to choose deciding on and refining a chosen symbol implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.
Buy Corporate Identity Design book by Veronica Napoles from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780471289470
(234mm x 202mm x 10mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 1-Nov-1987
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Corporate Identity Design book by Veronica Napoles and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Veronica Napoles
Veronica Napoles is owner and chief graphic designer at Communications Planning, a firm specializing in corporate identity design. Her clientele range from savings and loan companies to California wineries to Fortune 500 companies. Prior to launching Communications Planning, Ms. Napoles was a project director at Walter Landor Associates in San Francisco. In addition to running a highly successful identity-design firm, she teaches corporate design at the University of California, Berkeley.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.