Corporate Information Strategy and Management: Text and Cases by Lynda Applegate
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Corporate Information Strategy and Management: Text and Cases
By Lynda Applegate

Corporate Information Strategy and Management: Text and Cases

8th edition

By (author) See other recent books by Lynda Applegate See other recent books by Robert Austin See other recent books by F. Warren McFarlan
Format: Hardback

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Corporate Information Strategy and Management: Text and Cases by Lynda Applegate

Book Description

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology."

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Book Details

ISBN: 9780073402932
ISBN-10: 0073402931
Format: Hardback
(240mm x 192mm x 25mm)
Pages: 528
Imprint: McGraw-Hill Education
Publish Date: 22-Dec-2008
Country of Publication: United Kingdom

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