Corporate Information Strategy and Management by Lynda M. Applegate
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Corporate Information Strategy and Management
By Lynda M. Applegate

Corporate Information Strategy and Management

Text and Cases 8th International edition

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Format: Paperback

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Corporate Information Strategy and Management by Lynda M. Applegate

Book Description

"Corporate Information Strategy and Management: Text and Cases 8/e" by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

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Book Details

ISBN: 9780071263191
ISBN-10: 0071263195
Format: Paperback
(237mm x 188mm x 20mm)
Pages: 524
Imprint: McGraw Hill Higher Education
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Feb-2009
Country of Publication: United States

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Author Biography - Lynda M. Applegate

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy. Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

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