Corporate Public Affairs by Otto Lerbinger
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Corporate Public Affairs
By Otto Lerbinger

Corporate Public Affairs

Interacting with Interest Groups, Media, and Government

By (author) See other recent books by Otto Lerbinger
Format: Paperback

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Corporate Public Affairs by Otto Lerbinger

Book Description

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

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Book Details

ISBN: 9780805856439
ISBN-10: 0805856439
Format: Paperback
(229mm x 152mm x 25mm)
Pages: 496
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 29-Nov-2005
Country of Publication: United States

Other Editions...


Books By Author Otto Lerbinger

Global Manager by Otto Lerbinger Global Manager, Paperback (October 2013)

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

Crisis Manager by Otto Lerbinger Crisis Manager, Hardback (December 2011)

Rev. ed. of: The crisis manager: facing risk and responsibility. 1997.

» View all books by Otto Lerbinger

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Global Manager by Otto Lerbinger
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Crisis Manager by Otto Lerbinger
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