Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
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Corporate Social Responsibility by Philip Kotler
Book DescriptionToday, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
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Book DetailsISBN: 9780471476115
(235mm x 162mm x 28mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 18-Jan-2005
Country of Publication: United States
Books By Author Philip Kotler
Sustainability Edge, Hardback (December 2016)
The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
Marketing 4.0, Hardback (November 2016)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers, Paperback (November 2016)» View all books by Philip Kotler
Asia is the most populated geographical region, with 50% of the world's inhabitants living there.
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Author Biography - Philip Kotler
PHILIP KOTLER is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. One of the world's top authorities on marketing, he is also the author of thirty-five books, including Marketing Insights from A to Z, also from Wiley. NANCY LEE, MBA, is President of Social Marketing Services, Inc., and a marketing professional with more than twenty years of experience. She is an adjunct faculty member at the University of Washington and Seattle University where she teaches marketing.
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