Edited by Jeffrey A. Krug
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Corporate Strategy by Jeffrey A. Krug
Book DescriptionStrategy has become an increasingly difficult task in light of rapid technological change and globalization trends during the last two decades. Corporate strategy focuses on the multi-business firm with competitive positions in a broad range of industries, geographical areas and value chain activities. Corporate strategy is, therefore, not only the domain of the chief executive officer or chief strategist. It is also the domain of marketing, finance, production, and human resource management which support and promote the firm's overall strategic direction. This major work deals with the theory on the management of the multibusiness or diversified firm. It focuses on corporate-level strategy issues such as the structural analysis of industries and the determinants of competition, models of portfolio analysis, determination of firm scale and scope, diversification and performance, vertical integration, global integration, structure and control, and organizational leadership. Volume 1 examines how organizations create competitive advantage at the corporate level. The focus is on value creation in multi-divisional firms and coordination of business activities across businesses and locations. Volume 2 examines the literature on firm scope, diversification and vertical integration. Volume 3 looks at growth and control in multi-divisional firms. It reviews literature on alternative modes of firm expansion and examines the issue of strategic change in organizations and implications of change for firm performance and the firm's stakeholders.
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Book DetailsISBN: 9781847873552
(234mm x 156mm x mm)
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 20-Nov-2008
Country of Publication: United Kingdom
Books By Author Jeffrey A. Krug
Mergers and Acquisitions, Hardback (August 2008)
Mergers and acquisitions play a major role in shaping business activities worldwide and so this is a widely researched area within the field of business and management. This set will focus on the soft side of M&A and will be an essential addition to library collections.
Multinational Enterprise Theory, Hardback (December 2007)
The study of multinational enterprises that invest and control business activities in multiple countries is a cornerstone of international business scholarship. This work collates in three volumes the key writing of leading researchers of multinational enterprise theory. It focuses on core issues.
International Business and Globalization, Hardback (September 2007)» View all books by Jeffrey A. Krug
Examines the research on international business and globalization and includes a collection of the significant works in the field. This book defines globalization and looks at methods for its measurement, and explanations for globalization trends. It looks at how people and firms have reacted to increased globalization in general.
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Author Biography - Jeffrey A. Krug
Jeffrey Krug teaches strategic management and international business in the Ph.D., Executive MBA, MBA, and undergraduate programs at Virginia Commonwealth University. He is also an adjunct professor of international management at the University of Munster in Germany. He was named Outstanding Instructor of the Year by the University of Illinois Executive MBA program in 2003 and 2000. He also received the Faculty Service Award from the Executive MBA program for his work leading consulting projects in Europe with such companies as Porsche, Volkswagen, Caterpillar, Warsteiner, Deutsche Telekom, BASF, and Bertelsmann. Before entering academia, Dr. Krug was manager of planning & analysis in Latin America for PepsiCo's Kentucky Fried Chicken International division. Krug's research focuses on mergers and acquisition, corporate strategy, corporate governance, top management team effectiveness, and global strategy. His articles have been published in Harvard Business Review, Strategic Management Journal, California Management Review, Journal of World Business, Journal of Management & Governance, Journal of International Management, and other related journals
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