Corporate and Organizational Identities by Bertrand Moingeon
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Corporate and Organizational Identities
By Bertrand Moingeon

Corporate and Organizational Identities

Integrating Strategy, Marketing, Communication and Organizational Perspective

Edited by See other recent books by Bertrand Moingeon See other recent books by Guillaume Soenen
Preface by Charles Fombrum See other recent books by Charles Fombrum
Format: Hardback

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Corporate and Organizational Identities by Bertrand Moingeon

Book Description

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices, resulting in conflicting definitions, and little cumulative research. The aim of Organizational Identities is to further understanding about collective identities by bringing together contributions from various management disciplines. To this end, the editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using this five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.

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Book Details

ISBN: 9780415282048
ISBN-10: 0415282047
Format: Hardback
(234mm x 156mm x 18mm)
Pages: 224
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 18-Jul-2002
Country of Publication: United Kingdom

Other Editions...


Books By Author Bertrand Moingeon

Corporate and Organizational Identities by Bertrand Moingeon Corporate and Organizational Identities, Paperback (July 2002)

This volume is devoted to an issue of increasing importance in management theory and practice - organizational identity. Its aim is to further understanding about collective identities phenomena by bringing together contributions from various management disciplines.

Organizational Learning and Competitive Advantage by Bertrand Moingeon Organizational Learning and Competitive Advantage, Paperback (August 1996)

Organizations need to develop learning strategies to survive and develop in increasingly uncertain and changing markets. This book explores theories of strategic management and organizational behaviour to establish a link between learning processes and competitive advantage, within a variety of organizational settings.

» View all books by Bertrand Moingeon

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Corporate and Organizational Identities by Bertrand Moingeon
Organizational Learning and Competitive Advantage by Bertrand Moingeon
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Corporate and Organizational Identities by Guillaume Soenen
Corporate and Organizational Identities by Guillaume Soenen
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Corporate and Organizational Identities by Charles Fombrum
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