Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective
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Corporate and Organizational Identities by Bertrand Moingeon
Book DescriptionThis edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices, resulting in conflicting definitions, and little cumulative research. The aim of Organizational Identities is to further understanding about collective identities by bringing together contributions from various management disciplines. To this end, the editors have developed an integrative framework - the five-facet framework - that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using this five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.
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Book DetailsISBN: 9780415282055
(234mm x 156mm x 13mm)
Publisher: Taylor & Francis Ltd
Publish Date: 18-Jul-2002
Country of Publication: United Kingdom
Books By Author Bertrand Moingeon
Corporate and Organizational Identities, Hardback (July 2002)
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.
Organizational Learning and Competitive Advantage, Paperback (August 1996)» View all books by Bertrand Moingeon
Organizations need to develop learning strategies to survive and develop in increasingly uncertain and changing markets. This book explores theories of strategic management and organizational behaviour to establish a link between learning processes and competitive advantage, within a variety of organizational settings.
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