An Update for the Internet Age 2nd Revised edition
Normal Price: $99.00
Your Price: $89.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.90! (10% off normal price)
Plus...earn $4.46 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Cost-Justifying Usability by Randolph G. Bias
Book DescriptionYou just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time-guarantee a robust ROI!-ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others? In this completely revised and new edition, Randolph G. Bias (University of Texas at Austin, with 25 years' experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of products-offering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment. Includes contributions by a host of experts involved in this work, including Aaron Marcus, Janice Rohn, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Dray, Charles Mauro, and many others; Includes actionable ideas for every phase of the software development process; Includes case studies from inside a variety of companies; Includes ideas from "the other side of the table," software executives who hold the purse strings, who offer thoughts on which proposals for usability support they've funded, and which ones they've declined.
Buy Cost-Justifying Usability book by Randolph G. Bias from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780120958115
(235mm x 191mm x 31mm)
Imprint: Morgan Kaufmann Publishers In
Publisher: Elsevier Science & Technology
Publish Date: 9-May-2005
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Cost-Justifying Usability book by Randolph G. Bias and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Randolph G. Bias
Randolph G. Bias is an associate professor in the University of Texas at Austin School of Information. With a Ph.D. in cognitive psychology from The University of Texas at Austin, Bias spent two decades in industry as a human factors professional, addressing software usability for AT&T Bell Labs, IBM, and then BMC Software where he founded and managed the usability department. Dr. Deborah J. Mayhew is owner and principal of Deborah J. Mayhew & Associates, a consulting firm based in Massachusetts, offering courses and consulting on all aspects of Usability Engineering and user interface design. Clients include American Airlines, AT&T, Ford,Harvard Univeristy, and NASA. Dr. Mayhew received her Ph.D. in Experimental Cognitive Psychology from Tufts University. She is the author of Principles and Guidelines in Software User Interface Design (Prentice Hall), a coeditor of Cost-Justifying Usability (Academic Press), and a contributor to Human Factors and Web Development.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.