A Study in Market Innovation
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Cotton's Renaissance by George David Smith
Book DescriptionCotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.
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Book DetailsISBN: 9780521808279
(228mm x 152mm x 24mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 17-Sep-2001
Country of Publication: United Kingdom
Books By Author George David Smith
Cotton's Renaissance, Paperback (June 2011)
A history of Cotton Incorporated's impact on the cotton market in the United States.
From Monopoly to Competition, Paperback (December 2003)
A history of the aluminium giant Alcoa, which became one of America's most successful monopolies.
New Financial Capitalists, Hardback (October 1998)» View all books by George David Smith
This book, first published in 1999, gives a balanced, enlightening account of how KKR has approached leveraged buyouts.
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