Cotton's Renaissance by George David Smith
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Cotton's Renaissance
By George David Smith

Cotton's Renaissance

A Study in Market Innovation

By (author) See other recent books by George David Smith See other recent books by Timothy Curtis Jacobson
Format: Hardback

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Cotton's Renaissance by George David Smith

Book Description

Cotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.

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Book Details

ISBN: 9780521808279
ISBN-10: 0521808278
Format: Hardback
(228mm x 152mm x 24mm)
Pages: 364
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 17-Sep-2001
Country of Publication: United Kingdom

Other Editions...


Books By Author George David Smith

Cotton's Renaissance by George David Smith Cotton's Renaissance, Paperback (June 2011)

A history of Cotton Incorporated's impact on the cotton market in the United States.

From Monopoly to Competition by George David Smith From Monopoly to Competition, Paperback (December 2003)

A history of the aluminium giant Alcoa, which became one of America's most successful monopolies.

New Financial Capitalists by George David Smith New Financial Capitalists, Hardback (October 1998)

This book, first published in 1999, gives a balanced, enlightening account of how KKR has approached leveraged buyouts.

» View all books by George David Smith

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Recent books by George David Smith close
Cotton's Renaissance by George David Smith
From Monopoly to Competition by George David Smith
New Financial Capitalists by George David Smith
From Monopoly to Competition by George David Smith
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Cotton's Renaissance by Timothy Curtis Jacobson
Cotton's Renaissance by Timothy Curtis Jacobson
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