The Cowboy Hero and Its Audience
Popular Culture as Market Derived Art
By (author) Alf H. Walle
Normal Price: $33.05
Your Price: $29.75 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.31! (10% off normal price)
Plus...earn $1.49 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Cowboy Hero and Its Audience by Alf H. Walle
Book DescriptionElements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis. Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. Finally Wall provides a hybrid analysis combining business and popular culture theory in an overarching analysis."
Buy Cowboy Hero and Its Audience book by Alf H. Walle from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780879728120
(229mm x 152mm x 15mm)
Imprint: Bowling Green University Popular Press,US
Publisher: University of Wisconsin Press
Publish Date: 15-Jun-2006
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Cowboy Hero and Its Audience book by Alf H. Walle and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.