Cracking Creativity by Michael Michalko
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Cracking Creativity
By Michael Michalko

Cracking Creativity

The Secrets of Creative Genius for Business and Beyond New edition

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Format: Paperback

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Cracking Creativity by Michael Michalko

Book Description

The follow-up to the bestselling THINKERTOYS, this book by internationally renowned business creativity expert Michael Michalko shows how creative people think and how to put their secrets to work for you. Through research and analysis of hundreds of history's greatest thinkers from Leonardo da Vinci to Pablo Picasso Michalko teaches you how to bring their techniques into the modern home and workplace to approach problems in creative, new ways."

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Book Details

ISBN: 9781580083119
ISBN-10: 1580083110
Format: Paperback
(230mm x 184mm x 22mm)
Pages: 352
Imprint: Ten Speed Press
Publisher: Random House USA Inc
Publish Date: 1-Mar-2001
Country of Publication: United States

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Author Biography - Michael Michalko

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.

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