Cracking the Code
How to Win Hearts, Change Minds, and Restore America's Original Vision
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Cracking the Code by Thom Hartmann
Book DescriptionMillions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
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Book DetailsISBN: 9781576756270
(210mm x 142mm x 19mm)
Publish Date: 30-Sep-2008
Country of Publication: United States
Books By Author Thom Hartmann
Adult ADHD, Paperback (August 2016)
How to harness your ADHD "hunter" strengths to start your own business and prosper in the workplace
ADHD and the Edison Gene, Paperback (November 2015)
Explores how the ADHD gene is and has been critical to humanity's development
Crash of 2016: the Plot to Destroy America--And What We Can Do to Stop it, Paperback (November 2014)» View all books by Thom Hartmann
One of our most influential progressive voices tells the story of the hollowing of the American middle class and lays out the choices that we must make now to ensure that the dream of prosperity can live on for generations.
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Author Biography - Thom Hartmann
National radio host Thom Hartmann is the award-winning, best-selling author of fourteen books currently in print in more than a dozen languages on four continents. Hartmann is also an entrepreneur, an internationally known speaker on culture and communications, and an innovator in the fields of psychiatry, ecology, and economics. The former executive director of a residential treatment program for emotionally disturbed and abused children, he has helped set up hospitals, schools, famine relief programs, and communities for orphaned or blind children in India, Africa, Australia, South America, Europe, Israel, Russia, and the United States. Thom is the host of the flagship show of the Air America Radio network, held at during radio prime time on stations from coast-to-coast and on satellite radio." He lives in Portland, Oregon, with his wife, Louise. You can find him on the Web at www.thomhartmann.com.
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