Scenario Planning as a Strategic Management Tool
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Creating Futures by Michel Godet
Book DescriptionThe future is open to us, to be written or created collectively. This powerful statement flies in the face of traditional notions of prediction and forecasting, but is central to the approach presented in this book. The author maintains that, with the right tools and attitudes, people can learn how to create futures. In this handbook for professionals, managers, planners, and entrepreneurs will discover an arsenal of effective futures-thinking techniques--from workshops to scenario-building software--that enhance the collective process. Readers will find effective ways to anticipate change, while avoiding cliched solutions and conventional thinking. Creating Futures provides powerful tools for business and political leaders facing uncertainty.
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Book DetailsISBN: 9782717841893
(241mm x 178mm x 20mm)
Imprint: Economica, Editions
Publisher: Economica, Editions
Publish Date: 1-Mar-2001
Country of Publication: France
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Author Biography - Michel Godet
Michel Godet holds the chair of "strategic prospective" at the Conservatoire National des Arts et Metiers in Paris. Godet is a member of prime minister's Council of Economic Advisers and the French Academy of Technology. Joseph F. Coates is a popular lecturer, writer, and consultant on topics related to the future.
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