Creating Market Insight by Brian Smith
Look inside with Google Book Preview
Creating Market Insight
By Brian Smith

Creating Market Insight

How Firms Create Value from Market Understanding

By (author) See other recent books by Brian Smith See other recent books by Paul Raspin
Format: Hardback

Normal Price: $71.95
Your Price: $64.76 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.19! (10% off normal price)
Plus...earn $3.24 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply

Creating Market Insight by Brian Smith

Book Description

"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage." Beverley Dipper, Market Insight Manager, Microsoft UK Ltd "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again." Mark Irvine, Strategy Manager, De Beers Diamond Trading Company "A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution" Dag Larsson Global Brand Insight Director, AstraZeneca Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight : Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market Describes the process through which data is translated first into information, and then knowledge Differentiates routine market knowledge from true insight and details how firms turn insight into value Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms Creating Market Insight is written for managers who need to need to create value in the real world.

Buy Creating Market Insight book by Brian Smith from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780470986530
ISBN-10: 0470986530
Format: Hardback
(236mm x 164mm x 24mm)
Pages: 332
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 9-Apr-2008
Country of Publication: United Kingdom

Books By Author Brian Smith


» Have you read this book? We'd like to know what you think about it - write a review about Creating Market Insight book by Brian Smith and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Author Biography - Brian Smith

Dr Brian D Smith is a researcher, author and advisor in the field of competitive strategy. Working at Open University, Europe's largest business school, he has published over 100 books, papers and articles in this field. he works internationally with many companies including Pfizer, Olympus and the Economist. Dr Paul Raspin specializes in working with executive and senior management teams to analyze business environments and develop effective business strategies. He is an active researcher and author in the field of strategic management. As a Director of Stratevolve, a niche strategy consultancy, he has consulted extensively in Europe and the US on developing competitive advantage.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Brian Smith close
Plants vs. Zombies Volume 7: Battle Extravagonzo by Brian Smith
Sony A7 Series by Brian Smith
North to Cree Lake by Brian Smith
Memory by Brian Smith
Stuff of Legend by Brian Smith
Ample Hills Creamery by Brian Smith
Sony A7 / A7R by Brian Smith
Stuff of Legend by Brian Smith
Max Steel: The Parasites by Brian Smith
Stuff of Legend by Brian Smith
Marketing and Finance by Brian Smith
Understanding Third World Politics by Brian Smith
Understanding Third World Politics by Brian Smith
Secrets of Great Portrait Photography by Brian Smith
Stuff of Legend by Brian Smith
Guide to Tracing Your Mayo Ancestors by Brian Smith
Core Topics in Operating Department Practice by Brian Smith
Fly Fishing BC's Interior by Brian Smith
Mac Attack! by Brian Smith
Mac Attack! by Brian Smith
Recent books by Paul Raspin close
Creating Market Insight by Paul Raspin
» close