Creating the Corporate Soul
The Rise of Public Relations and Corporate Imagery in American Big Business
By (author) Roland Marchand
Normal Price: $73.00
Your Price: $65.70 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.30! (10% off normal price)
Plus...earn $3.28 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Creating the Corporate Soul by Roland Marchand
Book DescriptionOver the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavishly illustrated and carefully researched book tells how large companies such as AT&T and U.S. Steel created their own 'souls' in order to reassure consumers and politicians that bigness posed no threat to democracy or American values. Marchand traces this important transformation in the culture of capitalism by offering a series of case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, and Du Pont Chemicals. Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the 'golden era' of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system. During World War II public relations gained new prominence within corporate management as major companies linked themselves with Main-Street, small-town America. By the war's end, the corporation's image as a 'good neighbor' had largely replaced that of the 'soulless giant'. American big business had succeeded in wrapping increasingly complex economic relationships in the comforting aura of familiarity. Marchand, author of the widely acclaimed Advertising the American Dream (1985), provides an elegant and convincing account of the origins and effects of the corporate imagery so ubiquitous in our world today.
Buy Creating the Corporate Soul book by Roland Marchand from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780520226883
(254mm x 171mm x 20mm)
Imprint: University of California Press
Publisher: University of California Press
Publish Date: 5-Jun-2001
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about Creating the Corporate Soul book by Roland Marchand and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Roland Marchand
Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.