Creating the Perfect Design Brief by Peter L. Phillips
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Creating the Perfect Design Brief
By Peter L. Phillips

Creating the Perfect Design Brief

How to Manage Design for Strategic Advantage

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Format: Paperback

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Creating the Perfect Design Brief by Peter L. Phillips

Book Description

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more

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Book Details

ISBN: 9781581153248
ISBN-10: 1581153244
Format: Paperback
(229mm x 153mm x 13mm)
Pages: 224
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Mar-2004
Country of Publication: United States

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Books By Author Peter L. Phillips

Creating the Perfect Design Brief by Peter L. Phillips Creating the Perfect Design Brief, Paperback (August 2012)

Helps readers to discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution, and more.

» View all books by Peter L. Phillips

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Author Biography - Peter L. Phillips

Peter L. Phillips is a 30-year design industry veteran and internationally recognized expert in developing corporate and brand identity design programs. An author and brand identity consultant for many Fortune 500 companies,

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