Creating the Perfect Design Brief
How to Manage Design for Strategic Advantage
By (author) Peter L. Phillips
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Creating the Perfect Design Brief by Peter L. Phillips
Book DescriptionIn one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more
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Book DetailsISBN: 9781581153248
(229mm x 153mm x 13mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Mar-2004
Country of Publication: United States
Books By Author Peter L. Phillips
Creating the Perfect Design Brief, Paperback (August 2012)» View all books by Peter L. Phillips
Helps readers to discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution, and more.
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Author Biography - Peter L. Phillips
Peter L. Phillips is a 30-year design industry veteran and internationally recognized expert in developing corporate and brand identity design programs. An author and brand identity consultant for many Fortune 500 companies,
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