Ideas and Techniques from the World's Best Campaigns
By (author) Mario Pricken
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Creative Advertising by Mario Pricken
Book DescriptionUnravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
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Book DetailsISBN: 9780500284766
(277mm x 241mm x 19mm)
Imprint: Thames & Hudson Ltd
Publisher: Thames & Hudson Ltd
Publish Date: 24-May-2004
Country of Publication: United Kingdom
Books By Author Mario Pricken
Essence of Value, Hardback (October 2014)
A book full of ideas for progressive, creative people involved in product development, marketing, design, events and the arts as well as recommended reading for those who appreciate fine things and want to understand what makes products particularly special and valuable.
Creative Strategies, Hardback (November 2010)
Suitable for designers and advertising creatives, this book showcases 230 ad campaigns. It demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. It asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination.
Creative Advertising, Paperback (May 2008)
What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.
Visual Creativity, Hardback (June 2004)» View all books by Mario Pricken
This practical handbook contains tips and techniques designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development pass on a wealth of exercises and methods and there are interviews with industry names.
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