Creative Arts Marketing by Elizabeth Hill
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Creative Arts Marketing
By Elizabeth Hill

Creative Arts Marketing

2nd Revised edition

By (author) See other recent books by Elizabeth Hill See other recent books by Catherine O'Sullivan See other recent books by Terry O'Sullivan
Format: Paperback

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Creative Arts Marketing by Elizabeth Hill

Book Description

As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers

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Book Details

ISBN: 9780750657372
ISBN-10: 0750657375
Format: Paperback
(240mm x 190mm x 20mm)
Pages: 382
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 25-Jun-2003
Country of Publication: United Kingdom

Other Editions...


Books By Author Elizabeth Hill

Worker Identity, Agency and Economic Development by Elizabeth Hill Worker Identity, Agency and Economic Development, Paperback (June 2014)

This work makes an important contribution to the fields of development economics, political economy and gender studies analysing the capacity of the Indian informal economy to deliver socio-economics security and well being to workers.

Little Topic Book of Water by Elizabeth Hill Little Topic Book of Water, Paperback (June 2011)

A little book packed full of activities and plans for a series of sessions on water - its properties, life cycle and uses. Playing with water and finding out about the different forms it can take is an essential part of children's understanding of the world around them.

Kids Count by Elizabeth Hill Kids Count, Paperback (December 2007)

Looks at the demand and availability of child care and early childhood education and how major political parties have failed to take a comprehensive approach to development policy. Asking the question what would a good system of early childhood education and care look like in Australia?

» View all books by Elizabeth Hill

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