Creative Arts Marketing
2nd Revised edition
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Creative Arts Marketing by Elizabeth Hill
Book DescriptionAs a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers
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Book DetailsISBN: 9780750657372
(240mm x 190mm x 20mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 25-Jun-2003
Country of Publication: United Kingdom
Books By Author Elizabeth Hill
Worker Identity, Agency and Economic Development, Paperback (June 2014)
This work makes an important contribution to the fields of development economics, political economy and gender studies analysing the capacity of the Indian informal economy to deliver socio-economics security and well being to workers.
Little Topic Book of Water, Paperback (June 2011)
A little book packed full of activities and plans for a series of sessions on water - its properties, life cycle and uses. Playing with water and finding out about the different forms it can take is an essential part of children's understanding of the world around them.
Kids Count, Paperback (December 2007)» View all books by Elizabeth Hill
Looks at the demand and availability of child care and early childhood education and how major political parties have failed to take a comprehensive approach to development policy. Asking the question what would a good system of early childhood education and care look like in Australia?
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