Creativity (Un) Limited
Thinking Inside the Box for Business Innovation
By (author) Micael Dahlen
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Creativity (Un) Limited by Micael Dahlen
Book DescriptionFlying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success. The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways. The book is structured around three key steps: Expanding the box : so that the pieces of the puzzle in it can move around more freely Filling the box : with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones Shaking the box : so that the pieces fall into new places and form new patterns. The book shows that anybody can be creative. The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and 'eye-openers' form part of the practical implementation of Micael Dahlen's ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.
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Book DetailsISBN: 9780470770849
(178mm x 176mm x 25mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 3-Oct-2008
Country of Publication: United Kingdom
Books By Author Micael Dahlen
Marketing Communications, Paperback (December 2009)» View all books by Micael Dahlen
Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.
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Author Biography - Micael Dahlen
Micael Dahlen is a Professor of Business Administration and Marketing Strategy at the Stockholm School of Economics. His award-winning research within marketing, creativity and consumer behaviour has been published in four books and numerous journal articles. His work is used in various educations in Europe, Asia and the United States, and he lectures and workshops frequently in the industry.
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