Critical Literacy in a Digital Era
Technology, Rhetoric and the Public Interest
By (author) Barbara Warnick
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Critical Literacy in a Digital Era by Barbara Warnick
Book DescriptionCritical Literacy in a Digital Era offers an examination of the persuasive approaches used in discussions on and about the Internet. Its aim is to increase awareness of what is assumed, unquestioned, and naturalized in our media experience. Using a critical literacy framework for her analysis, author Barbara Warnick argues that new media technologies become accepted not only through their use, but also through the rhetorical use of discourse on and about them. She analyzes texts that discuss new media and technology, including articles from a major technology-oriented periodical; women's magazines and Web sites; and Internet-based political parody in the 2000 presidential campaign. These case studies bring to light the persuasive strategies used by writers to influence public discourse about technology. The book includes analyses of narrative structures, speech genres, intertextuality, argument forms, writing formulae, and patterns of emphasis and neglect used in traditional and new media outlets. As a result, this distinctive work identifies the features of online speech that bring people and ideas together and enable communities to form in new media environments. As a unique study of the ways in which ideology is embedded in rhetorical texts, this volume will play a significant role in the development of critical literacy about writing and speech concerning new communication technology. It will be of interest to readers concerned about how our talk about communication affects how we think about it, in particular those interested in communication and social change, public persuasion, and rhetorical criticism of new media content.
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Book DetailsISBN: 9780805841169
(216mm x 138mm x 13mm)
Imprint: Lawrence Erlbaum Associates Inc
Publisher: Lawrence Erlbaum Associates Inc
Publish Date: 13-Dec-2001
Country of Publication: United States
Books By Author Barbara Warnick
Critical Literacy in a Digital Era, Hardback (December 2001)» View all books by Barbara Warnick
This work contributes to critical thinking about public issues related to technology development. Its aims are to examine how certain values, such as progress and profit, are elevated in such public discourse, while others, such as community and social justice, are displaced.
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