Critical Marketing by Mark Tadajewski
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Critical Marketing
By Mark Tadajewski

Critical Marketing

Issues in Contemporary Marketing

Edited by See other recent books by Mark Tadajewski See other recent books by Douglas T. Brownlie
Format: Paperback

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Critical Marketing by Mark Tadajewski

Book Description

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

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Book Details

ISBN: 9780470511985
ISBN-10: 0470511982
Format: Paperback
(242mm x 168mm x 23mm)
Pages: 414
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 20-Mar-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Mark Tadajewski

International Perspectives of Marketing Theory by Mark Tadajewski International Perspectives of Marketing Theory, Hardback (December 2013)

This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.

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This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.

» View all books by Mark Tadajewski

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