Issues in Contemporary Marketing
Normal Price: $107.95
Your Price: $97.16 AUD, inc. GST
Shipping: $7.95 per order
You Save: $10.80! (10% off normal price)
Plus...earn $4.86 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Critical Marketing by Mark Tadajewski
Book DescriptionFocusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Buy Critical Marketing book by Mark Tadajewski from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780470511985
(242mm x 168mm x 23mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 20-Mar-2008
Country of Publication: United Kingdom
Books By Author Mark Tadajewski
International Perspectives of Marketing Theory, Hardback (December 2013)
This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.
Philosophy of Marketing, Hardback (December 2013)» View all books by Mark Tadajewski
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.
» Have you read this book? We'd like to know what you think about it - write a review about Critical Marketing book by Mark Tadajewski and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687