Issues in Contemporary Marketing
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Critical Marketing by Mark Tadajewski
Book DescriptionFocusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
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Book DetailsISBN: 9780470511985
(242mm x 168mm x 23mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 20-Mar-2008
Country of Publication: United Kingdom
Books By Author Mark Tadajewski
International Perspectives of Marketing Theory, Hardback (December 2013)
This four-volume major work brings together the key articles on marketing theory, with a distinctive focus on international developments in the field.
Philosophy of Marketing, Hardback (December 2013)» View all books by Mark Tadajewski
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.
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