How One Thing Leads to Another
By (author) Philip Ball
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Critical Mass by Philip Ball
Book DescriptionIs there a 'physics of society'? Philip Ball's investigation into human nature ranges from Hobbes and Adam Smith to modern work on traffic flow and market trading, across economics, sociology and psychology. Ball shows how much of human behaviour we can understand when we cease trying to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions, in circumstances in which human beings both co-operate and conflict, when their aggregate behaviour is constructive and when it is destructive. By perhaps Britain's leading young science writer, this is a deeply thought-provoking book, causing us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers.
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Book DetailsISBN: 9780099457862
(198mm x 129mm x 40mm)
Imprint: Arrow Books Ltd
Publish Date: 3-Feb-2005
Country of Publication: United Kingdom
Books By Author Philip Ball
Water Kingdom, Paperback (August 2016)View all books by Philip Ball
Water is a key that unlocks much of Chinese history and thought. This secret history of China takes us on a journey through China's past and present, offering a unique window through which we can begin to grasp the overwhelming complexity and teeming energy of the country and its people.
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Author Biography - Philip Ball
Formerly Editor for physical sciences, including quantum psychics, at leading science magazine Nature, Philip Ball is now a full-time science writer. He lives in London and has written a number of science books.
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