Critical Readings : Media and Audiences
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Critical Readings : Media and Audiences by Virginia Nightingale
Book DescriptionWhat changes have taken place to the ways in which the audience is perceived? How have audiences become fragmented in the search for ratings? What next for audience research in the 21st century? The study of 'audience' is a central concept in both media and cultural studies. Although it has become an academic fashion to turn away from the idea that groups of people can share common purpose or interests, there are still enough reasons for wanting to explore the way in which audiences behave, understand and interact with media in all their various forms. One of these reasons is the vast sums of money persistently expended by advertisers and broadcasters who are trying to give 'the audience' what 'it' wants."Critical Readings: Media and Audiences" brings together some of the important developments in the history of audience and media studies and the significant research which has shaped the field until now. This collection of original research provides students and lecturers in media, film and cultural studies with a better understanding of the rationale, findings and forms of analysis undertaken at different points in the field's research-based career. Essays by John Banks, Nancy Baym, S. Elizabeth Bird, Jay G. Blumler, Philip Elliott, Marie Gillespie, Michael Gurevitch, Stuart Hall, James D. Halloran, Henry Jenkins, Elihu Katz, Gerald Kosicki, Paul Lavrakas, Paul Lazarsfeld, L.W. Lichty, Annette N. Markham, Eileen Meehan, Graham Murdock, Virginia Nightingale, Karen Ross, J.G. Webster.
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Book DetailsISBN: 9780335211661
(91mm x 61mm x 7mm)
Imprint: Open University Press
Publisher: Open University Press
Publish Date: 1-Dec-2003
Country of Publication: United Kingdom
Books By Author Virginia Nightingale
Handbook of Media Audiences, Paperback (November 2013)
As broadcasting gives way to the digital media age, the study of audiences faces unprecedented challenges. Digital media have dramatically increased the nature and the diversity in how people can position themselves in relation to media content, and the study of audiences is shifting and changing accordingly.
New Media Worlds, Paperback (October 2007)
Uses a mix of case studies, theoretical reflection and critical analysis to explore four central issues for the study of new media and their impact on user communities; the impact of convergence, activism, access and participation in new media. Throughout, it emphasises the way audiences are experiencing changes in the media.
Media and Audiences, Paperback (December 2003)
Takes both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed. This book also examines the relationships which audiences have with texts and the ways in which they exert their power as consumers.
Studying Audiences, Hardback (November 1996)» View all books by Virginia Nightingale
A critical overview of two decades of audience research into the television audience. The author traces how central tenets within audience studies were challenged by discourses of post-colonialism, fan activism and new theories of writing.
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Author Biography - Virginia Nightingale
Virginia Nightingale is Associate Professor in the School of Communication, Design and Media at the University of Western Sydney, Australia. Her research focuses on audience theory and research practice. She is the author of Studying Audiences: The Shock of the Real (1996). Karen Ross is Reader in Mass Communications at Coventry University, UK. She has published extensively in the broad area of audience identities. Her recent books include Mapping the Margins (2003), Women, Politics, Media (2002) and Black and White Media (1996).
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