Cross Cultural Behaviour in Tourism by Yvette Reisinger
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Cross Cultural Behaviour in Tourism
By Yvette Reisinger

Cross Cultural Behaviour in Tourism

Concepts and Analysis

By (author) See other recent books by Yvette Reisinger See other recent books by Lindsay Turner
Format: Paperback

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Cross Cultural Behaviour in Tourism by Yvette Reisinger

Book Description

Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.

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Book Details

ISBN: 9780750656689
ISBN-10: 0750656689
Format: Paperback
(234mm x 156mm x 19mm)
Pages: 368
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 27-Nov-2002
Country of Publication: United Kingdom

Books By Author Yvette Reisinger

International Tourism by Yvette Reisinger International Tourism, Paperback (March 2009)

Over the years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. This title gives a coverage of cross-cultural issues and behavior in tourism. It illustrates how international cultural differences influence travel decision-making.

» View all books by Yvette Reisinger

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Author Biography - Yvette Reisinger

Associate Professor in the School of Tourism and Hospitality Management at Temple University, Philadelphia, USA Lindsay Turner is a Professor and Head of the School of Applied Economics, Victoria University, Melbourne, Australia

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