Cross-Cultural Communication by John Mattock
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Cross-Cultural Communication
By John Mattock

Cross-Cultural Communication

The Essential Guide to International Business

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Cross-Cultural Communication by John Mattock

Book Description

Cross-cultural communication is no longer something confined to a few specialists in large companies; it is a reality for hundreds and thousands of people from large and small companies. Running overseas subsidiaries at a distance is a demanding task. Negotiating cross-border deals is a personal challenge of the highest order. Working in multi-cultural teams on short-term projects calls for great sensitivity. Cross-cultural Communication invites you to assess your own attitudes and performance as a business partner and as a communicator in the international arena. This book is packed with examples, opinions and case studies from businesspeople around the world, including in-depth focus on: national cultures; company cultures; personality types; tactics and negotiation skills; timing and communications.

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Book Details

ISBN: 9780749439224
ISBN-10: 074943922X
Format: Paperback
(235mm x 152mm x 17mm)
Pages: 192
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 28-Feb-2003
Country of Publication: United Kingdom


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Author Biography - John Mattock

This multi-author book, edited by John Mattock, draws on viewpoints from a variety of authors who have experienced the joys, trials and tribulations of working far from home in very different cultures. These authors will challenge your assumptions and offer practical advise in how to get it right when working outside the culture you are familiar with.

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