Cross-Cultural Selling For Dummies
Cross-Cultural Selling For Dummies by Michael Soon Lee
Book DescriptionWant to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:* Reach out to multicultural customers* Develop strong relationships* Adapt your sales presentations and techniques* Clear language barriers* Boost your street cred* Present appealing financing options* Create a foundation for long-term success* Handle negotiations with skilled hagglers* Recognize and overcome objections* Adopt techniques to close the sale* Create a strong referral base* Avoid cultural conflicts* Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Buy Cross-Cultural Selling For Dummies book by Michael Soon Lee from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780470377017
(229mm x 188mm x 21mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 14-Nov-2008
Country of Publication: United Kingdom
Books By Author Michael Soon Lee
Black Belt Negotiating, Paperback (October 2007)» View all books by Michael Soon Lee
Great negotiators, like great martial artists, know what they want and how to get it - and they're not afraid to go after it. This title uses the principles of martial arts to guide readers step-by-step through the techniques they need to master in order to achieve their 'black belt' in negotiating.
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Author Biography - Michael Soon Lee
Michael Soon Lee, MBA, is a nationally recognized expert in selling and marketing to multicultural customers. He is a diversity consultant and speaker, an award-winning salesperson, and the author of several books. Ralph R. Roberts is an award-winning and internationally acclaimed real estate agent, speaker, sales coach, consultant, and author.
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