Cross-National Consumer Psychographics by Erdener Kaynak
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Cross-National Consumer Psychographics
By Erdener Kaynak

Cross-National Consumer Psychographics

By (author) See other recent books by Erdener Kaynak See other recent books by Lynn R. Kahle
Format: Hardback

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Cross-National Consumer Psychographics by Erdener Kaynak

Book Description

What makes consumers behave as they do? Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic segmentation as a fundamental teaching and marketing tool. Examining consumer behavior with Cross-National Consumer Psychographics will bring you an improved understanding of the political and economic ties between communities and citizens, and will facilitate improved market understanding, segmentation, and communication. Cross-National Consumer Psychographics explores important marketing topics like: * the role of psychographics and values in international marketing * cross-cultural consumer information processing styles * the relationship between independent and interdependent self-concepts and reasons for purchase * the internationally recognized List of Values (LOV) and specific case studies including: * the values of American and Japanese mothers (using the LOV) * means-end analyses of fish consumption in Denmark and France * effects of the change of sovereignty on consumer preferences in Hong Kong Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.

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Book Details

ISBN: 9780789009623
ISBN-10: 0789009625
Format: Hardback
(223mm x 160mm x 18mm)
Pages: 156
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 25-May-2000
Country of Publication: United States

Other Editions...


Books By Author Erdener Kaynak

Successfully Doing Business/Marketing In Eastern Europe by Erdener Kaynak Successfully Doing Business/Marketing In Eastern Europe, Hardback (December 2008)

A collection of instructive and detailed essays that helps readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. It covers the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

When Economies Change Hands by Erdener Kaynak When Economies Change Hands, Hardback (August 2005)

Provides a much needed and timely survey of the transitioning markets of post-Communist Europe. Examines the historical, sociocultural and economic impacts of market transition.

International Retailing Plans and Strategies in Asia by Erdener Kaynak International Retailing Plans and Strategies in Asia, Paperback (June 2005)

Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers.

» View all books by Erdener Kaynak

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