Crowd Surfing by David Brain
Look inside with Google Book Preview
Crowd Surfing
By David Brain

Crowd Surfing

Surviving and Thriving in the Age of Cunsumer Empowerment

By (author) See other recent books by David Brain See other recent books by Martin Thomas
Format: Paperback

Normal Price: $45.00
Your Price: $40.50 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.50! (10% off normal price)
Plus...earn $2.02 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply, Not for Xmas



Crowd Surfing by David Brain

Book Description

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.

Buy Crowd Surfing book by David Brain from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9781408105955
ISBN-10: 1408105950
Format: Paperback
(234mm x 153mm x 15mm)
Pages: 208
Imprint: A & C Black Publishers Ltd
Publisher: Bloomsbury Publishing PLC
Publish Date: 1-Sep-2008
Country of Publication: United Kingdom

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Crowd Surfing book by David Brain and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - David Brain

David Brain is president and CEO of Edelman Europe, one of the world's largest PR firms. Martin Thomas runs his own marketing communications consultancy and was previously head of strategy at the Media Planning Group. He is a member of the board of Sport England.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by David Brain close
»
Recent books by Martin Thomas close
Arguing About Empire by Martin Thomas
My Dad Will Do by Martin Thomas
My Mum is There by Martin Thomas
English Cathedral Music and Liturgy in the Twentieth Century by Martin Thomas
Social Worker's Guide to the Social Sciences: Key Concepts by Martin Thomas
Violence and Colonial Order by Martin Thomas
Many Worlds of R.H. Mathews by Martin Thomas
French Colonial Mind by Martin Thomas
Exploring the Legacy of the 1948 Arnhem Land Expedition by Martin Thomas
Dictionary of Social Work by Martin Thomas
Crowd Surfing by Martin Thomas
Empires of Intelligence by Martin Thomas
Culture in Translation by Martin Thomas
French Empire Between the Wars by Martin Thomas
French Empire at War, 1940-1945 by Martin Thomas
French Empire Between the Wars by Martin Thomas
Artificial Horizon by Martin Thomas
International Diplomacy and Colonial Retreat by Martin Thomas
Britain, France and Appeasement by Martin Thomas
»
BoomerangBooks.com.au close