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Cultural Metaphors by Martin J. Gannon
Book DescriptionThis book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.
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Book DetailsISBN: 9780761913375
(229mm x 152mm x 13mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 20-Sep-2000
Country of Publication: United States
Books By Author Martin J. Gannon
Understanding Global Cultures, Paperback (April 2015)
This book demonstrates how metaphors can be used to help outsiders quickly understand what members of different cultural mindsets consider important.
Paradoxes of Culture and Globalization, Paperback (September 2007)
Answers two major questions that provide the underlying rationale for the book: What is a paradox, and why is paradoxical reasoning critical for understanding culture in a globalizing world? This book defines paradox as the simultaneous existence of two or more inconsistent and sometimes contradictory elements.
Blackwell Handbook of Cross-cultural Management, Hardback (May 2001)View all books by Martin J. Gannon
* Offers insights into the major cross--cultural issues and problems that managers face. * Demonstrates how theoretical perspectives and research findings can be applied to actual situations and organisations. * Contributors are leading researchers from a variety of nations and academic disciplines. .
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Author Biography - Martin J. Gannon
Martin J. Gannon (PhD, Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University, San Marcos (CSUSM). He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University's International Landmark Award. In 2014, Professor Gannon received the Outstanding Educator Award from the International Management Division of the Academy of Management. Professor Gannon has authored or co-authored nearly 100 articles and 13 books, some in multiple editions and translations. These include Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies, government agencies, and labor unions. Professor Gannon has lived and worked in more than 30 nations as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his homepage at California State University, San Marcos: faculty.csusm.edu/mgannon
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