Readings, Research Translations and Commentary
Normal Price: $99.00
Your Price: $89.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.90! (10% off normal price)
Plus...earn $4.46 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Cultural Metaphors by Martin J. Gannon
Book DescriptionThis book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.
Buy Cultural Metaphors book by Martin J. Gannon from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780761913375
(229mm x 152mm x 13mm)
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 20-Sep-2000
Country of Publication: United States
Books By Author Martin J. Gannon
Understanding Global Cultures, Paperback (April 2015)
This book demonstrates how metaphors can be used to help outsiders quickly understand what members of different cultural mindsets consider important.
Paradoxes of Culture and Globalization, Paperback (September 2007)
Answers two major questions that provide the underlying rationale for the book: What is a paradox, and why is paradoxical reasoning critical for understanding culture in a globalizing world? This book defines paradox as the simultaneous existence of two or more inconsistent and sometimes contradictory elements.
Blackwell Handbook of Cross-cultural Management, Hardback (May 2001)View all books by Martin J. Gannon
* Offers insights into the major cross--cultural issues and problems that managers face. * Demonstrates how theoretical perspectives and research findings can be applied to actual situations and organisations. * Contributors are leading researchers from a variety of nations and academic disciplines. .
» Have you read this book? We'd like to know what you think about it - write a review about Cultural Metaphors book by Martin J. Gannon and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Martin J. Gannon
Martin J. Gannon (PhD, Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University, San Marcos (CSUSM). He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University's International Landmark Award. In 2014, Professor Gannon received the Outstanding Educator Award from the International Management Division of the Academy of Management. Professor Gannon has authored or co-authored nearly 100 articles and 13 books, some in multiple editions and translations. These include Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies, government agencies, and labor unions. Professor Gannon has lived and worked in more than 30 nations as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his homepage at California State University, San Marcos: faculty.csusm.edu/mgannon
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.