Culture and Consumption II
Markets, Meaning, and Brand Management v. 2
By (author) Grant David McCracken
Normal Price: $41.14
Your Price: $37.02 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.11! (10% off normal price)
Plus...earn $1.85 in Boomerang Bucks
Availability: Available, ships in 8-11 days
Culture and Consumption II by Grant David McCracken
Book DescriptionA follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.
Buy Culture and Consumption II book by Grant David McCracken from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780253217615
(231mm x 160mm x 19mm)
Imprint: Indiana University Press
Publisher: Indiana University Press
Publish Date: 15-Jul-2005
Country of Publication: United States
Books By Author Grant David McCracken
Transformations, Paperback (May 2008)
The reinvention of identity in today's world
Flock and Flow, Hardback (August 2006)» View all books by Grant David McCracken
Deploys 'complex adaptive theory' to track the movement of trends and new groupings of consumers. This book shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. It is intended for those trying to keep up with marketplace changes.
» Have you read this book? We'd like to know what you think about it - write a review about Culture and Consumption II book by Grant David McCracken and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Grant David McCracken
Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.