Current Issues in Political Marketing
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Current Issues in Political Marketing by Jennifer Lees-Marshment
Book DescriptionExplore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding. Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantages--and problems--that political marketing can bring. Topics examined in Current Issues in Political Marketing include: * political frames * agenda setting * voter attitude * public-policy marketing * change management * relationship marketing * voter disengagement * party identification * market orientation * product anatomy * branding * segmentation * and much more!Current Issues in Political Marketing is a valuable resource for directors and managers of nonprofit and charitable organizations, and for academics working in nonprofit management and social work.
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Book DetailsISBN: 9780789024381
(216mm x 156mm x 20mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 1-Jul-2005
Country of Publication: United States
Books By Author Jennifer Lees-Marshment
Ministry of Public Input, Hardback (February 2015)View all books by Jennifer Lees-Marshment
As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions.
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