Five Proven Strategies for Building Competitive Advantage
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Customer-Centered Growth by Richard Whiteley
Book DescriptionIn Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.
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Book DetailsISBN: 9780201154931
(235mm x 156mm x 19mm)
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 3-Mar-1997
Country of Publication: United States
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Author Biography - Richard Whiteley
Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.
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