Customer-Centered Growth by Richard Whiteley
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Customer-Centered Growth
By Richard Whiteley

Customer-Centered Growth

Five Proven Strategies for Building Competitive Advantage

By (author) See other recent books by Richard Whiteley See other recent books by Diane Hessan
Format: Paperback

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Customer-Centered Growth by Richard Whiteley

Book Description

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow--even under the most adverse business conditions.

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Book Details

ISBN: 9780201154931
ISBN-10: 0201154935
Format: Paperback
(235mm x 156mm x 19mm)
Pages: 336
Imprint: Perseus Books
Publisher: The Perseus Books Group
Publish Date: 3-Mar-1997
Country of Publication: United States


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Author Biography - Richard Whiteley

Richard Whiteley, author of The Customer-Driven Company (selected by Fortune as one of the best books of the year), is Vice Chairman and cofounder of The Forum Corporation. Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.

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