Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
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Customer Lifetime Value by David Bejou
Book DescriptionGet the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book. Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage. Topics in Customer Lifetime Value include: * leveraging the customer database to maximize CLV * using CLV in customer segmentation * customer divestment * using CLV in firm valuation * setting up an organization designed to maximize CLV * much more! Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.
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Book DetailsISBN: 9780789034366
(216mm x 156mm x 10mm)
Imprint: Routledge Member of the Taylor and Francis Group
Publisher: Taylor & Francis Inc
Publish Date: 1-Dec-2006
Country of Publication: United States
Books By Author David Bejou
Profit Maximization Through Customer Relationship Marketing, Paperback (February 2008)
Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.
Capturing Customer Equity, Paperback (August 2006)View all books by David Bejou
Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.
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