Customer Relationship Management
How to Turn a Good Business into a Great One
By (author) Graham Roberts-Phelps
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Customer Relationship Management by Graham Roberts-Phelps
Book DescriptionThis title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, how to segment your customers by value, pattern and buying criteria and how to generate a customer culture through the right methods of recruitment and training.
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Book DetailsISBN: 9781854181145
Publish Date: 22-Mar-2001
Country of Publication: United Kingdom
Books By Author Graham Roberts-Phelps
Telephone Tactics, Paperback (September 1999)
A comprehensive guide to using the telephone in business that features examples of best practice, and advice on how to use it for selling, gaining appointments and the recovery of debt in a credit collection situation.
Working Smarter, Paperback (July 1999)» View all books by Graham Roberts-Phelps
More than a time management philosophy or system, this text outlines a way of approaching life, work and goals. It is written in an informal, conversational style, enhanced by numerous quotations and anecdotes. The approach is designed to be sustainable over time.
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