Customer Relationship Management by Graham Roberts-Phelps
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Customer Relationship Management
By Graham Roberts-Phelps

Customer Relationship Management

How to Turn a Good Business into a Great One

By (author) See other recent books by Graham Roberts-Phelps
Format: Hardback

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Customer Relationship Management by Graham Roberts-Phelps

Book Description

This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, how to segment your customers by value, pattern and buying criteria and how to generate a customer culture through the right methods of recruitment and training.

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Book Details

ISBN: 9781854181145
ISBN-10: 1854181149
Format: Hardback
Pages: 230
Imprint: Thorogood
Publisher: Thorogood
Publish Date: 22-Mar-2001
Country of Publication: United Kingdom

Other Editions...


Books By Author Graham Roberts-Phelps

Telephone Tactics by Graham Roberts-Phelps Telephone Tactics, Paperback (September 1999)

A comprehensive guide to using the telephone in business that features examples of best practice, and advice on how to use it for selling, gaining appointments and the recovery of debt in a credit collection situation.

Working Smarter by Graham Roberts-Phelps Working Smarter, Paperback (July 1999)

More than a time management philosophy or system, this text outlines a way of approaching life, work and goals. It is written in an informal, conversational style, enhanced by numerous quotations and anecdotes. The approach is designed to be sustainable over time.

» View all books by Graham Roberts-Phelps

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Telephone Tactics by Graham Roberts-Phelps
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