Customer Relationship Management by Kristin J. Anderson
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Customer Relationship Management
By Kristin J. Anderson

Customer Relationship Management

By (author) See other recent books by Kristin J. Anderson See other recent books by Carol J. Kerr
Format: Paperback

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Customer Relationship Management by Kristin J. Anderson

Book Description

This reader-friendly series is must read for all levels of managers. All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based "Briefcase Books Series" is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. "Customer Relationship Management" supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

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Book Details

ISBN: 9780071379540
ISBN-10: 0071379541
Format: Paperback
(226mm x 149mm x 12mm)
Pages: 164
Imprint: McGraw-Hill Professional
Publisher: McGraw-Hill Education - Europe
Publish Date: 1-Oct-2001
Country of Publication: United States

Books By Author Kristin J. Anderson

Benign Bigotry by Kristin J. Anderson Benign Bigotry, Hardback (December 2009)

Focuses on commonly held cultural myths as the basis for examining subtle forms of racial, sexual, gender and religious bias.

Coaching Knock Your Socks Off Service by Kristin J. Anderson Coaching Knock Your Socks Off Service, Paperback (September 1996)

Explains how to help frontline employees hone their skills, maintain the motivation to perform, and meet situations head-on. This book shows readers how to apply it in familiar coaching situations. It also shows you how to learn a skill - teaching employees to be peer coaches, a growing need in the current era of teams and of doing more with less.

Great Customer Service on the Telephone by Kristin J. Anderson Great Customer Service on the Telephone, Paperback (January 1986)

Aimed at anyone who uses the phone, this text shows how to use it as a service tool that directly impacts on company profits. It covers handling irate customers, taking meaningful messages, handling conference calls and transfer calls, screening calls and improving voice effectiveness.

» View all books by Kristin J. Anderson

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Author Biography - Kristin J. Anderson

Kristin L. Anderson (Minneapolis, MN) is a customer service consultant. Carol J. Kerr (Austin, TX) is a learning solutions consultant with Motorola.

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Recent books by Kristin J. Anderson close
Modern Misogyny by Kristin J. Anderson
Benign Bigotry by Kristin J. Anderson
Benign Bigotry by Kristin J. Anderson
Coaching Knock Your Socks Off Service by Kristin J. Anderson
Great Customer Service on the Telephone by Kristin J. Anderson
»
Recent books by Carol J. Kerr close
Customer Relationship Management by Carol J. Kerr
»
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