Customer-driven Services Management by Sarojini Balachandran
Look inside with Google Book Preview
Customer-driven Services Management
By Sarojini Balachandran

Customer-driven Services Management

2nd Revised edition

By (author) See other recent books by Sarojini Balachandran
Format: Paperback

Normal Price: $39.95
Your Price: $35.96 AUD, inc. GST
Shipping: $7.95 per order
You Save: $3.99! (10% off normal price)
Plus...earn $1.80 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply, Not for Xmas



Customer-driven Services Management by Sarojini Balachandran

Book Description

Intense competition in the rapidly growing global market has given rise to a need for superiority in services. Indian customers now demand world-class quality and efficiency, and companies that can provide this consistently will gain competitive advantage. The growing service industry forms a significant part of India's economy, on its own and as a support to the manufacturing industry. This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author also discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, quality, relationship marketing, strategies for growth and managing information in the knowledge economy. It is invaluable to professionals of all service businesses and to students of services management, general management and services marketing.

Buy Customer-driven Services Management book by Sarojini Balachandran from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780761932550
ISBN-10: 0761932550
Format: Paperback
(216mm x 140mm x 13mm)
Pages: 316
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 10-Aug-2004
Country of Publication: United States

Other Editions...


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Customer-driven Services Management book by Sarojini Balachandran and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Sarojini Balachandran close
»
BoomerangBooks.com.au close