Customers are People
The Human Touch
By (author) John McKean
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Customers are People by John McKean
Book DescriptionAlthough 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business--wide, technology--enabled science drawn form proven approaches from world--class human touch practitioners.
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Book DetailsISBN: 9780470848890
(231mm x 161mm x 23mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Oct-2002
Country of Publication: United Kingdom
Books By Author John McKean
Managing Customers Through Economic Cycles, Hardback (January 2010)
Whether you are a global Fortune 500 organization or a small business, this work shows you how to optimize your business' sales and marketing approaches specific to survive and thrive in various economic cycles and transitions.
Royal Festival Hall, Paperback (April 2001)
A detailed survey on the Royal Festival Hall, illustrated with photographs and drawings.
Information Masters, Hardback (April 1999)» View all books by John McKean
. Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox.
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Author Biography - John McKean
John McKean is the Executive Director of the Center for Information Based Competition, which provides thought--leadership to help businesses advance their understanding of customers, both as consumers and human beings. John is frequently called on by the worlds leading businesses to inspire new levels of customer awareness and effectiveness, through fact--based insights combined with a passion for customer excellence. John McKeans real--world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University. He holds a BSc in Economics and a Masters degree in Business.
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