Customers are People by John McKean
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Customers are People
By John McKean

Customers are People

The Human Touch

By (author) See other recent books by John McKean
Format: Hardback

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Customers are People by John McKean

Book Description

Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business--wide, technology--enabled science drawn form proven approaches from world--class human touch practitioners.

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Book Details

ISBN: 9780470848890
ISBN-10: 0470848898
Format: Hardback
(231mm x 161mm x 23mm)
Pages: 324
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 29-Oct-2002
Country of Publication: United Kingdom

Books By Author John McKean

Managing Customers Through Economic Cycles by John McKean Managing Customers Through Economic Cycles, Hardback (January 2010)

Whether you are a global Fortune 500 organization or a small business, this work shows you how to optimize your business' sales and marketing approaches specific to survive and thrive in various economic cycles and transitions.

Giancarlo De Carlo by John McKean Giancarlo De Carlo, Hardback (October 2003)

Giancarlo De Carlo has been at the centre of the European architectural scene for over half a century. This book, which gives a survey of De Carlo's work since the beginning in the early 1950s, accompanies an exhibition on the architect in the Centre Pompidou in Paris and other venues.

Royal Festival Hall by John McKean Royal Festival Hall, Paperback (April 2001)

A detailed survey on the Royal Festival Hall, illustrated with photographs and drawings.

» View all books by John McKean


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Author Biography - John McKean

John McKean is the Executive Director of the Center for Information Based Competition, which provides thought--leadership to help businesses advance their understanding of customers, both as consumers and human beings. John is frequently called on by the worlds leading businesses to inspire new levels of customer awareness and effectiveness, through fact--based insights combined with a passion for customer excellence. John McKeans real--world customer work is balanced with the academic rigors of guest lecturing at MIT Sloan Graduate School and postgraduate work at Harvard University. He holds a BSc in Economics and a Masters degree in Business.

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