DNA of Customer Experience by Colin Shaw
Look inside with Google Book Preview
DNA of Customer Experience
By Colin Shaw

The DNA of Customer Experience

How Emotions Drive Value

By (author) See other recent books by Colin Shaw
Format: Hardback

Normal Price: $127.63
Your Price: $114.87 AUD, inc. GST
Shipping: $7.95 per order
You Save: $12.76! (10% off normal price)
Plus...earn $5.74 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days, Not for Xmas



DNA of Customer Experience by Colin Shaw

Book Description

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

Buy DNA of Customer Experience book by Colin Shaw from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780230500006
ISBN-10: 0230500005
Format: Hardback
(216mm x 140mm x 16mm)
Pages: 206
Imprint: Palgrave Macmillan
Publisher: Palgrave Macmillan
Publish Date: 10-May-2007
Country of Publication: United Kingdom

Books By Author Colin Shaw

Accountability and the Public Interest in Broadcasting by Colin Shaw Accountability and the Public Interest in Broadcasting, Hardback (January 2009)

Against a backdrop of great change in technology and the economics of broadcasting and new media, this timely survey of contemporary attitudes to accountability and the public interest in broadcasting is based on over fifty interviews conducted in four democracies: India, Australia, the UK and the US.

Revolutionize Your Customer Experience by Colin Shaw Revolutionize Your Customer Experience, Hardback (September 2004)

The customer experience has become the next competitive battleground. This volume explores the subject with new research and best practice and shows companies and organizations how to identify where they are and how to revolutionize their customer experience.

Building Great Customer Experiences by Colin Shaw Building Great Customer Experiences, Hardback (September 2002)

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success.

Deciding What We Watch by Colin Shaw Deciding What We Watch, Paperback (April 1999)

An examination of the problem of content regulation in the increasing number of broadcasting services available. It explores the moral basis of regulation, including the protection of children, obscenity and bad language, and considers different constraints, such as the law and cultural customs.

» View all books by Colin Shaw

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about DNA of Customer Experience book by Colin Shaw and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Colin Shaw

COLIN SHAW is author of two best selling books 'Building Great Customer Experiences'and 'Revolutionise your Customer Experience. He is the Founder and CEO of Beyond Philosophy, the worlds leading thought leader in the Customer Experience. They provide Strategic Guidance, Market Research and Education services from their offices in London, England and Atlanta, USA. Beyond Philosophy(TM) boasts a number of the worlds largest organisations as clients including Microsoft, T-Mobile, FedEx, IBM and Her Majesty's Cabinet office to name a few. Due to his expertise Colin has appeared many times on CNN, BBC TV, Sky News & various Radio stations. He has also appeared in most of the National Press in the UK and many other trade publications. He is a sought-after and accomplished speaker, delivering key note speeches around the globe, and is a member of both the International Federation for Professional Speakers and the UK Professional Speakers Association. www.beyondphilosophy.com

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Colin Shaw close
Accountability and the Public Interest in Broadcasting by Colin Shaw
Revolutionize Your Customer Experience by Colin Shaw
Building Great Customer Experiences by Colin Shaw
Deciding What We Watch by Colin Shaw
Deciding What We Watch by Colin Shaw
»
BoomerangBooks.com.au close