Dangerous Designs by Parminder Bhachu
Look inside with Google Book Preview
Dangerous Designs
By Parminder Bhachu

Dangerous Designs

Asian Women Fashion the Diaspora Economies

By (author) See other recent books by Parminder Bhachu
Format: Paperback

Normal Price: $70.99
Your Price: $63.89 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.10! (10% off normal price)
Plus...earn $3.19 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days

Dangerous Designs by Parminder Bhachu

Book Description

In late-1990s Britain, the salwaar-kameez or 'Punjabi suit' emerged as a high-fashion garment. Popular both on the catwalk and on the street, it made front-page news when worn by Diana, Princess of Wales and by Cherie Booth, the wife of UK Prime Minister Tony Blair. In her ethnography of the local and global design economies established by Asian women fashion entrepreneurs, Parminder Bhachu focuses on the transformation of the salwaar-kameez from negatively coded 'ethnic clothing' to a global garment fashionable both on the margins and in the mainstream. Exploring the design and sewing businesses, shops and street fashions in which this revolution has taken place, she shows how the salwaar-kameez is today at the heart of new economic micro-markets which themselves represent complex, powerfully coded means of cultural dialogue and racial politics. The innovative designs of second-generation British Asian women are drawn from characteristically improvisational migrant cultural codes. Through their hybrid designs and creation of new aesthetics, these women cross cultural boundaries, battling with racism and redefining both Asian and British identities. At the same time, their border-crossing commercial entrepreneurship produces new diaspora economies which give them control over many economic, aesthetic, cultural and technological resources. In this way, the processes of global capitalism are gendered, racialized and localized through the interventions of diasporic women from the margins.

Buy Dangerous Designs book by Parminder Bhachu from Australia's Online Bookstore, Boomerang Books.

Book Details

ISBN: 9780415072212
ISBN-10: 0415072212
Format: Paperback
(234mm x 156mm x 19mm)
Pages: 208
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 23-Oct-2003
Country of Publication: United Kingdom

Other Editions...

Books By Author Parminder Bhachu

Dangerous Designs by Parminder Bhachu Dangerous Designs, Hardback (October 2003)

This text tells the story of Asian fashion in the West, from top designers such as Ritu Kumar and Catherine Walker to the tiny back-street shops, homeworking businesses and street fashions where global markets collide with local and regional trends.

» View all books by Parminder Bhachu


» Have you read this book? We'd like to know what you think about it - write a review about Dangerous Designs book by Parminder Bhachu and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Parminder Bhachu close
Dangerous Designs by Parminder Bhachu
BoomerangBooks.com.au close