The Decision-making Pocketbook
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Decision-making Pocketbook by Neil Russell-Jones
Book DescriptionThis is a practical introduction to the techniques of decision-making which covers everything you need to know about understanding the key components of a decision, to a framework for decision making with methodologies and case studies.
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Book DetailsISBN: 9781870471763
(105mm x 148mm x 7mm)
Imprint: Management Pocketbooks
Publisher: Management Pocketbooks
Publish Date: 28-Feb-2000
Country of Publication: United Kingdom
Books By Author Neil Russell-Jones
Marketing Pocketbook, Paperback (November 2014)
Structured into three parts, the first explains the basic concepts and what marketing is, the second deals with the marketing process, and the final part looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns.
Your Own Allotment, Paperback (March 2008)
Clear, concise and accurate information presented in easily readable format
Strategy Pocketbook, Paperback (November 2003)» View all books by Neil Russell-Jones
A strategy defines which markets a business will operate in and sets out the organisational competencies. This book introduces strategy in concise terms and sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that lead to the setting and development of a strategy.
UK Kirkus Review » From the Management Pocketbook series, this small book provides a clear understanding of decision-making; making choices to ensure effective and balanced decisions that minimize risk and add value. With a clear two part structure, the book first provides an introduction with definitions of what a decision actually is and a framework for making decisions. Part two develops the substance behind this framework and explains methodologies and tools to support decision-making. This is a comprehensive and concise guide, easy to follow whether this is your first introduction or you are in need of a refresher. It provides practical advice to help structure and prioritize decisions and ensure they do not go by default. (Kirkus UK)
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