Defining Your Market
Winning Strategies for High-Tech, Industrial, and Service Firms
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Defining Your Market by William Winston
Book DescriptionVisionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms contains research, case studies, and literature reviews on market definition to help marketers, managers, researchers, and strategic planners formulate profitable marketing strategies. Timely and practical, this book offers a research-based methodology for defining markets that will help your company determine relevant markets and make it the most competitive business in the industry. Although market definition is the foundation for formulating business strategies and is critical to corporate performance, marketers and top management often rely on intuition or incomplete analyses when targeting markets. This text discusses the marketing methods used by leading companies and executive and provides you with the knowledge to create strategies that will work for your company. Defining Your Market examines the topics that will help your company become more successful now and into the next century, including: * customer and competitive-driven market definitions * the five core dimensions of market definition-- customer needs, customer groups, technology, products, and competition * managerial implications related to strategic planning, formulating the marketing mix, integrating marketing and technology, and global strategy * strategies for businesses for redefining markets and successfully competing in the 21st century * the impact company size has on marketing strategies * how to avoid the dangers of creating a market definition that is too narrow and limiting or one that is too broad and overlooks profitable niches in the market Each chapter of Defining Your Market features exercises that will help you understand new concepts and allows you to put these methods to immediate and profitable use. You will be able to learn about the tools and techniques that work for Andersen Consulting, Dell, General Electric, Intel, Merck, and Microsoft, and dozens of leading business marketers.Defining Your Market provides you with strategies that will help you define and redefine the most relevant and profitable markets for a successful and competitive business.
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Book DetailsISBN: 9780789002525
(216mm x 159mm x 13mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 15-Jul-1998
Country of Publication: United States
Books By Author William Winston
Internal Marketing, Paperback (August 2016)
First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Consumer Satisfaction in Medical Practice, Hardback (August 1999)View all books by William Winston
A guide for physicians and other decision makers in health care to providing the services customers want. Among the suggestions are remembering that office budgets and profits for practitioners exist to help offer better health care, creating a consumer's bill of rights, sending out newsletters and announcements of staff or hour changes, and incorp
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