By (author) Brigitte Borja de Mozota
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Design Management by Brigitte Borja de Mozota
Book DescriptionEach chapter is bolstered with case studies and leadership profiles from top international corporations that illustrate essential theories from design, management, and marketing. As readers systematically move from the principles of successful design management to its practical application, the book provides tools for choosing the right design agency, integrating design in the organization, and implementing design projects.
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Book DetailsISBN: 9781581152838
(228mm x 153mm x 14mm)
Imprint: Allworth Press,U.S.
Publisher: Allworth Press,U.S.
Publish Date: 1-Aug-2003
Country of Publication: United States
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Author Biography - Brigitte Borja de Mozota
Brigitte Borja de Mozota is a pioneer in design management who founded the first Ph.D. program on design management and wrote the first book on the subject in France. An internationally respected researcher with long industry experience, she has been a member of the Board of Advisors of the Design Management Institute in Boston since 1995, and chair of its Research Advisory Council since 1998. She has written numerous articles about design management and organised conferences on the subject for more than ten years, including the DMI Academic Forum. She now teaches marketing, innovation, and strategy at the prestigious Universite Paris X Nanterre and design management at the Universite de Nancy 2. She lives in Paris.
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