Design for Communication
Conceptual Graphic Design Basics
By (author) Elizabeth Resnick
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Design for Communication by Elizabeth Resnick
Book DescriptionComplete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: The elements and principles of design Typography as image Creative word play Word and image Grid and visual hierarchy Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
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Book DetailsISBN: 9780471418290
(235mm x 191mm x 14mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 17-Jun-2003
Country of Publication: United States
Books By Author Elizabeth Resnick
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Author Biography - Elizabeth Resnick
Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.
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