Half a Century of Change in Image, Training, and Techniques
By (author) Rosemary Sassoon
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Designer by Rosemary Sassoon
Book DescriptionThis book offers a single-authored exploration of the last fifty years of design, with some contributions from international scholars. It includes a powerful human interest element, as the author recounts her own compelling experiences in the industry. It revisits age-old design techniques under the light of new technological advances.Design is one of the most fast-paced fields in the art world, as professionals, students and teachers must reckon with new technologies before the older versions have much time to collect dust. In "The Designer", Rosemary Sassoon surveys fifty years of change in the world of design, evaluating the skills that have been lost, how new techniques affect everyday work, and how training methods prepare students for employment. This indispensable volume reveals how design is both an art and a skill - one with a rich past and momentous relevance for the future.Along the way, Sassoon traces the fascinating trajectory of her career, from its beginning at art school and an early apprenticeship, to her work as an established professional, with advice for designers at every stage of their own development. Weaving together biography and career advice, theory and practice, "The Designer" provides a unique history of the art form and looks ahead to an age of ever-changing attitudes to drawing, aesthetics and artistic practice.
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Book DetailsISBN: 9781841501956
(230mm x 174mm x 10mm)
Imprint: Intellect Books
Publisher: Intellect Books
Publish Date: 1-Sep-2008
Country of Publication: United Kingdom
Books By Author Rosemary Sassoon
Designing Textiles in the Mid-Twentieth Century, Paperback (August 2016)
A book specialising in the textile designs of the 1950s and 1960s
Fruit: Grow, Cook and Preserve Your Own, Paperback (May 2016)
A practical, full-colour book to encourage readers into growing and enjoying their own produce.
Lettering from Formal to Informal, Paperback (March 2016)
A reissue of one of Rosemary Sassoon's most important books. Fully illustrated with hundreds of examples of different lettering.
Power of Letterforms - Handwritten, Printed, Cut or Carved, How They Affect Us All, Paperback (January 2015)» View all books by Rosemary Sassoon
This book is an extensive account of the numerous ways in which letterforms affect our everyday lives. Exploring the many different types of letterform, such as handwriting, packaging and advertising design, logo and book design, typography and engraved letterforms.
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Author Biography - Rosemary Sassoon
Rosemary Sassoon was the contributing editor for Computers and Typography, her first book published with Intellect. Her other Intellect titles include The Art and Science of Handwriting, The Acquisition of a Second Writing System, Signs Symbols and Icons, and Handwriting of the Twentieth Century. She now works as an independent consultant.
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