The Designer's Guide to Marketing and Pricing
How to Win Clients and What to Charge Them
By (author) Ilise Benun
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Designer's Guide to Marketing and Pricing by Ilise Benun
Book Description"The Designer's Guide to Marketing and Pricing" answers all the common questions asked by creatives every day. This book teaches readers, the nuts and bolts of running a creative services business including: creating a smart marketing plan that reflects their financial goals and planning small actionable steps to take to reach those financial goals; learning which marketing tools are most effective and how to use them; and, learning how to establish contact with potential clients, or how to deal with insiders who could make referrals to potential clients.The book also touches on tricky subjects such as how to talk about money with clients and prospects, how to figure out a fair hourly rate, and how to give an accurate estimate for a project.
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Book DetailsISBN: 9781600610080
(256mm x 229mm x 20mm)
Imprint: How Design Books
Publisher: F&W Publications Inc
Publish Date: 27-Jun-2008
Country of Publication: United States
Books By Author Ilise Benun
Creative Professional's Guide to Money, Hardback (March 2011)
Focuses on the techniques and resources used by successful creatives, providing tools and ideas that address financial questions common to a wide range of creatives.
Public Relations For Dummies, Paperback (May 2006)» View all books by Ilise Benun
This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
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Author Biography - Ilise Benun
Ilise Benun is a marketing consultant, and her articles have been featured in national publications such as The New York Times.
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