Designful Company by Marty Neumeier
Look inside with Google Book Preview
Designful Company
By Marty Neumeier

The Designful Company

How to Build a Culture of Nonstop Innovation

By (author) See other recent books by Marty Neumeier
Format: Paperback

Normal Price: $69.80
Your Price: $62.82 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.98! (10% off normal price)
Plus...earn $3.14 in Boomerang Bucks
Availability: Available Available, ships in 8-11 days



Designful Company by Marty Neumeier

Book Description

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn't exist before. The reader is challenged to consider the author's bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier's "whiteboard" series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 "wicked problems" that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the "organic drivetrain" of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can't be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer "decide" the way forward. Today we have to "design" the way forward-or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.

Buy Designful Company book by Marty Neumeier from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780321580061
ISBN-10: 0321580060
Format: Paperback
(204mm x 138mm x 14mm)
Pages: 208
Imprint: Peachpit Press Publications
Publisher: Pearson Education (US)
Publish Date: 16-Dec-2008
Country of Publication: United States

Books By Author Marty Neumeier

Zag by Marty Neumeier Zag, Paperback (September 2006)

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

Brand Gap by Marty Neumeier Brand Gap, Paperback (August 2005)

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

» View all books by Marty Neumeier

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Designful Company book by Marty Neumeier and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Marty Neumeier

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Marty Neumeier close
Brand Flip by Marty Neumeier
46 Rules of Genius by Marty Neumeier
Zag by Marty Neumeier
Brand Gap by Marty Neumeier
»
BoomerangBooks.com.au close