Designing Effective Web Surveys
By (author) Mick P. Couper
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Designing Effective Web Surveys by Mick P. Couper
Book DescriptionDesigning Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
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Book DetailsISBN: 9780521889452
(253mm x 177mm x 28mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 29-Sep-2008
Country of Publication: United Kingdom
Books By Author Mick P. Couper
Survey Methodology, Paperback (July 2009)
Praise for the First Edition : "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process. " - Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing...
Designing Effective Web Surveys, Paperback (September 2008)
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory.
Methods for Testing and Evaluating Survey Questionnaires, Paperback (July 2004)» View all books by Mick P. Couper
In the past two decades, methods for the development, evaluation, and testing of survey questionnaires have changed radically. Research has also begun to evaluate the strengths and weaknesses of alternative techniques, and to examine the generality and consistency of their results.
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Author Biography - Mick P. Couper
Mick Couper holds a Ph.D. in sociology from Rhodes University, an M.A. in applied social research from the University of Michigan, and an M.Soc.Sc. from the University of Cape Town. He has more than twenty years of experience in the design, implementation, and analysis of survey research on a variety of topics and using many different methods. He has consulted for numerous organizations, both private and public, on all aspects of survey design and data collection. His current research focuses on survey nonresponse, self-administered surveys, and the application of technology to the survey data collection process (including CATI, CAPI, audio-CASI, IVR, and Web surveys). He is co-author of Nonresponse in Household Interview Surveys, chief editor of Computer Assisted Survey Information Collection, co-editor of Methods for Testing and Evaluating Survey Questionnaires, and co-author of Survey Methodology. He has published extensively in a variety of journals. He is a leading international expert on the design and implementation of Internet surveys and regularly teaches short courses, consults, and presents findings of research on Web survey design.
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