Designing Health Messages by Edward W. Maibach
Look inside with Google Book Preview
Designing Health Messages
By Edward W. Maibach

Designing Health Messages

Approaches from Communication Theory and Public Health Practice

Edited by See other recent books by Edward W. Maibach See other recent books by Roxanne Parrott
Format: Paperback

Normal Price: $151.00
Your Price: $135.90 AUD, inc. GST
Shipping: $7.95 per order
You Save: $15.10! (10% off normal price)
Plus...earn $6.80 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



Designing Health Messages by Edward W. Maibach

Book Description

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behaviour change. This book will be an essential aid to designing messages for use in health communication campaigns.

Buy Designing Health Messages book by Edward W. Maibach from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780803953987
ISBN-10: 0803953984
Format: Paperback
(216mm x 140mm x 19mm)
Pages: 320
Imprint: SAGE Publications Inc
Publisher: SAGE Publications Inc
Publish Date: 6-Apr-1995
Country of Publication: United States

Other Editions...


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about Designing Health Messages book by Edward W. Maibach and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Edward W. Maibach

Dr. Edward Maibach is a University Professor and Director of Mason's Center for Climate Change Communication (4C). In the Department of Communication, he teaches seminars in climate change communication, strategic communication, and social marketing. His research currently focuses exclusively on how to mobilize populations to adopt behaviors and support public policies that reduce greenhouse gas emissions and help communities adapt to the unavoidable consequences of climate change. Dr. Maibach holds a BA in social psychology from University of California at San Diego (1980), an MPH in health promotion from San Diego State University (1983), and a PhD in communication research from Stanford University (1990). Dr. Maibach previously had the pleasure to serve as Associate Director of the National Cancer Institute, Worldwide Director of Social Marketing at Porter Novelli, and Chairman of the Board for Kidsave International. He has also held academic positions at George Washington University and Emory University. What students may not know about Dr. Maibach is that he helped plan a multi-billion dollar communication campaign for the Office of National Drug Control Policy in the late 1990s. I emphasize the processes and outcomes associated with communication about health. My recent research focuses on the design of health messages to promote behavioral adaptation in situations where individuals are unable, unwilling, and/or unlikely to avoid situations and practices that put their health at risk. I have applied a behavioral adaptation approach to farmers' sun protection practices and am currently investigating its utility for involving the lay public in understanding the implications of human genetics research and information for personal well-being. I utilize a community-based approach in the dissemination of behavioral adaptation messages.

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Edward W. Maibach close
»
Recent books by Roxanne Parrott close
Routledge Handbook of Health Communication by Roxanne Parrott
Talking About Health by Roxanne Parrott
Talking About Health by Roxanne Parrott
Religious Faith, Spirituality, and Health Communication by Roxanne Parrott
»
BoomerangBooks.com.au close